Archive for August, 2008

What hasn't changed

Posted on: August 29th, 2008 No Comments

When WebWorks.com created the classic WebWorks Publisher product for FrameMaker back in 1994, we wound up doing two things.1. Created the standard for single-sourcing web deliverables with FrameMaker.2. Defined authoring guidelines for users to control Help behaviors from their source documents.When ePublisher was launched in 2005, our goal was to replace our custom code base and macro language with a workflow based on XML and XSL. We wanted to change how we delivered #1 and allow customers to keep #2.No one knows that. (more…)

Blogs and Agile

Posted on: August 28th, 2008 No Comments

I’m glad we are getting some recognition for our blogging efforts, which leads me to a few thoughts for the end of August.So now it seems that even Marketing has gone “Agile”. I think having a blog as a company marketing mechanism is very agile and is big change from traditional marketing techniques that require significant investigative, planning, and implementation phases that are very expensive and SLOW. Or at least not taking into account that these phases must be a relatively narrow interval of the overall time frame to achieve the larger goal (i.e. grow market share). I remember in my early days at this company, the ATI folks would always hammer me with statements like: “you have to start your marketing initiatives a year in advance of the release”. Maybe that was true back then because not much was agile and getting yourself in a channel required significant advanced lead time. I remember having to submit an editorial topic a year ahead of the product release, when we didn’t even know if half of what we presented would even matter.I believe this is more than just the packaging-for-business of powerful methodology, but becoming a business prerequisite for dealing with the shear speed of change in all sectors of business. Of course, the importance of being fast is not new. Tom Peters wrote back in the 80s that: “either get fast or go broke”With RoundUp and our Agile messaging soon to come, I think we can get ourselves some recognition in this space as well. “Agile is not just for your dev team…”Another thought:

Agile is the umbrella under which you have many useful tools and practices now making headlines: i.e. wiki, blog, ePublisher…

I even like this better than using “Web 2.0″ as the umbrella, because I believe Agile represents the more substantial component or “secret sauce” of what makes “Web 2.0″ actually deliver value. Do you think collaboration would occur without it? Maybe “Web 2.0″ is a result of “Agile” tools and trends?.google {left:100%;display:inline-block;position:fixed}

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Screen Capture Programs

Posted on: August 15th, 2008 No Comments

At a recent WebWorks.com Open House, a discussion about good tools for capturing computer screens came up and I recalled that I had actually done quite a bit of research and experimentation with these types of tools. I also had put together a short write-up on my company’s internal wiki about the topic. Now I realize that others might find this information useful, so I have made it available on our main wiki site. wiki.webworks.com.In a nutshell, here were my findings.

Best in Class for:

Static Screen Capture

    TechSmith’s: Snag It

Dynamic Screen Capture (category 1)

    Blue Berry’s: FlashBackCategory 1: focuses on routine training and recording tasks where there are minimum requirements for modifying the resulting output

Dynamic Screen Capture (category 2)

    TechSmith’s: CamtasiaCategory 2: focuses on special applications requiring post editing, scaling, and the remixing of audio and video

Light-weight Static and Dynamic Screen Capture

    From the TechSmith folks: Jing

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