At the recent STC Summit in Philadelphia I hosted a Vendor Showcase presentation under the grand sounding title of “Why Publishing Is No Longer The Last Step In The Process.”

What did I mean by that?

The short answer is that thanks to Web2.0, wikis and the concept of user-driven content that customer feedback is the new paradigm for Enterprise Publishing.

But is it that new? My presentation argued that customer feedback has always been with us. Even Shakespeare used to incorporate customer feedback into his plays. No two night’s performances were identical. The idea of a fixed version of his works in print only occurred well after his death.

More recently during my own twenty plus years in corporate and enterprise publishing I have always had to work with how do we incorporate feedback. The difference is that now the feedback comes at us fast, and in public.

The session proved so popular that not only were all the seats full, but we ran out of standing room too. Some people were hanging around outside the presentation area just listening in, unable to see the slides.

So as promised to the people who stopped by the booth wanting to access the slides, here they are.