WebWorks’ End User Insights eBook contains never-before-seen trends and projections about technical communicators and their end users.
October 29, 2013, AUSTIN, TEXAS: WebWorks® surveyed hundreds of end users on how they interact with technical documentation and has organized and highlighted the results in a new eBook. These results offer surprising insights that will change the way that technical communicators think about their industry, write documentation and communicate about goals internally.
What’s in this eBook?
The End User Insights eBook presents the results of a survey of hundreds of diverse end users and technical writers, and compares these demographics as significant trends appear. The eBook begins by looking at end-users’ habits even before they have purchased a product or service, in the research phase. During this phase, 11.3% of users are already going to technical documentation for help while considering whether to purchase a product. Technical communicators can influence many variables at this point that can increase revenue for a company. The eBook also examines how end users interact with technical documentation after a product or service is purchased. Some of the additional data points that are analyzed include:
- Reasons end users give up on documentation
- Which features of documentation end users prefer
- How various end user results compare to those of technical communicators
- How mobile devices are affecting documentation
- How long end users will look at documentation before calling in, or looking elsewhere
- Ways to change negative trends
These insights may be surprising, and may even be a wake-up call for some technical communicators. Thus, the End User Insights eBook offers support by providing suggestions on how technical communicators can make their documentation generate revenue and bring more value to their end users.
WebWorks® ePublisher is the industry-leading multi-format help documentation delivery software focused on creating web applications that enhance online browsing in desktop, tablet and mobile environments. ePublisher is quick and easy to use, gives companies the flexibility to write in their preferred software with the power to customize their output, scales as the needs of the business grow, and delivers information in a way that connects with end users and builds customer loyalty. ePublisher outputs to HTML, Help, Reverb Help, wiki, PDF, mobile devices and other technical publication formats. ePublisher is used by Fortune 100 companies, technical communication professionals and software development teams worldwide. For more information, visit