It never fails. We ship the quarterly ePublisher release and the challenge begins anew:
What are we going to ship THIS quarter?
Marketing is analyzing, Sales is requesting, and Support is demanding. And on the other side of those groups are our customers. Some, we will delight. Others will curse our names, shocked to find that we have chosen a challenge other than the one they face. The choices are never easy even when the strategy is clear:
All we have to do is choose wisely.